If you’re presenting yourself as a professional photographer you want to make a good impression. Sloppy writing does not make a good impression. Fair or not, no matter how great of a photographer you are, you’ll still be judged by your writing.
It’s always a good idea to get a colleague, friend, or family member, especially if they have some writing experience, to give your site the once-over and supply some feedback on the text.
But if you don’t have anybody to do that, consider hiring a professional. The investment in hiring a copy editor for a photo site will pay for itself the first time someone, instead of turning away from your site due to mangled syntax, incorrect tense, subject-verb disagreement, or the dreaded passive voice, actually hires you.
A good copy editor will work with you to bring out your voice while at the same time making sure you look polished, competent, and professional.
And if you’re considering writing your own book, a good editor is a must. If you go the traditional route, your publisher will probably assign an editor. But if you’re self publishing or creating an ebook to sell, then do yourself a huge favor and contract with a professional editor. You’ll end up with better text and fewer headaches.
I got lucky with my first solo book; the publisher assigned a great editor for me to work with. She also happens to be a photographer herself so understands where you’re coming from. She’s easy to work with, very responsive, and over the years has become a good friend. Without reservations I can heartily recommend Dale Gelfand at Gelfand Editorial Services. She made the editing process, something I was dreading, surprisingly enjoyable.
Be sure to tell her I sent you!
